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My Top 10 Tips for Success

My Top 10 Tips for Success

Alison Hibbert is Director of By Parallel Events and celebrates 21 years in business this year. She shares her secrets to success below...

The Top Ten secrets to my success:

  1. Hard work.
  2. Great relationships with clients which I have always nurtured, and many have become good friends.
  3. A great sense of humour at any time day or night.
  4. Working with the best supplier and venues on all events.
  5. Never taking anything for granted.
  6. Still enjoying what I do, finding the right venue/theme for each client and then seeing their faces when all is revealed.
  7. Staying connected with people.
  8. Learning to say no and setting boundaries.
  9. Always learning and looking for fresh ideas.
  10. My little black book of contacts from over 30 years of networking and events.

People call me

Al, Queen or Dolly but in events you answer to most things!

I like…

My cats, Strictly, travelling, laughing, seeing my friends, walking, log fires, the sea, visiting new venues, great customer service, loyalty, my clients, and huge events.

I dislike…

Needles, dishonesty, people who don’t pay their bills on time, bad service, and bad manners.


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