A new business and lifestyle publication has officially launched across Cheshire, shining a spotlight on the people, businesses and ideas shaping the region’s entrepreneurial community.
INSIDE | The Cheshire Club Magazine is a new A4 print and digital publication created by Joanna Scott-Aspray, founder and CEO of The Cheshire Club. Designed to offer a more editorial-led approach to business visibility, the magazine focuses on meaningful stories, expert insight and community connection rather than traditional advert-heavy content.
The publication is available online via www.thecheshireclub.com and is also distributed strategically across Cheshire through a number of partner venues including Mercedes-Benz, Hickory’s and Arighi Bianchi, reaching readers across the county, Chester and parts of North Wales.

The official launch took place at The Churchill Tree in Alderley Edge, bringing together local business owners, contributors and collaborators to celebrate the first edition. Entrepreneur Carole Nash, based in Bowdon, features as the magazine’s first cover star and lead interview.
INSIDE forms part of The Cheshire Club’s wider visibility platform, which also includes networking events, business awards, podcast content and mentoring initiatives. The aim of the publication is to provide businesses with credible, long-term visibility through editorial content and community engagement.

Alongside feature interviews and business stories, the magazine will include regular sections such as:
- Ask the Expert
- The INSIDE Edit
- Day in the Life features
- Product and experience reviews
- Community and event news
The editorial team is currently welcoming expressions of interest for future editions, particularly from contributors able to offer informative content, expert commentary and fresh perspectives relevant to Cheshire’s business and lifestyle community.
Featured businesses will also have opportunities for additional exposure across The Cheshire Club’s social platforms through behind-the-scenes interviews, event coverage and “Seen at The Cheshire Club” community pages.
Future editions of INSIDE are already in development, with limited advertising and editorial opportunities available due to the curated nature of the publication.
Check it out online here

