As conversations around sustainability and purpose continue to shape how we work, events like Good for Growth: B Corp Fest offer a chance to step back and think about what business could, and perhaps should, look like.
There’s been a noticeable shift in how we talk about business over the past few years. It’s no longer just about growth at all costs, or even just success in the traditional sense. More and more, the conversation has moved towards purpose; what a business stands for, how it operates, and the impact it has beyond the bottom line.
And while it’s easy to talk about, putting that into practice is another thing entirely.
Which is why events like Good for Growth: B Corp Fest feel particularly interesting.
Taking place this June at The Wellbeing Farm in Lancashire, the event brings together founders, entrepreneurs and sustainability leaders to explore what it really means to run a business with purpose and crucially, how to do that while still being commercially successful.
Founder Celia Gaze said:
“Good for Growth: B Corp Fest is about bringing together people who believe business can be a force for good. The conversations and collaborations that happen here help businesses move from intention to action.”
A Different Kind of Business Event
What sets this apart from a typical conference is the tone. Rather than formal presentations and rigid schedules, the format leans more towards something relaxed and conversational; a mix of talks, workshops and discussions designed to feel collaborative rather than instructional.
It’s the kind of environment where ideas are shared, challenged and built on, rather than simply presented. And perhaps that’s what’s needed when the topic itself, using business as a force for good, is still evolving.
The Conversations That Matter
This year’s line-up includes voices from across the business world, including Chris Turner, CEO of B Lab UK, and founders Maxine and Darcy Laceby of Absolute Collagen.
But beyond the names, it’s the conversations that feel most important.
How do you balance purpose with profit?
What does sustainability look like day-to-day, not just in theory?
And how do you move from good intentions to something tangible?
They’re questions many businesses are grappling with, whether they’re formally part of the B Corp movement or simply trying to do things a little differently.
More Than Just a Day Out
Set in the Lancashire countryside, The Wellbeing Farm adds its own sense of perspective a setting that feels removed from boardrooms and spreadsheets, and perhaps better suited to thinking differently.
There’s something about stepping outside the usual environment that makes space for new ideas. And while not every business will leave with a clear blueprint, that’s not really the point.
Sometimes it’s about hearing different viewpoints, meeting people who are asking similar questions, and realising that change, however small, is possible.
A Shift in Mindset
What events like this highlight is that the idea of “purpose-led business” is no longer niche. It’s becoming part of the mainstream conversation.
And whether you’re deeply embedded in that world or simply curious about it, there’s something valuable in taking a step back and asking how business, in whatever form it takes, can do a little more good.
Tickets available now here
