There’s something rather fitting about launching a pink gin in March, a month that celebrates women, confidence and connection. And this year, The Cheshire Club is doing exactly that, unveiling its new Pink Edition Signature Blends Gin alongside a “Proud as a Peacock” International Women’s Day Afternoon Tea in Wilmslow.
Crafted and bottled in Cheshire using 100% natural ingredients, the Pink Edition is the latest small-batch release in The Cheshire Club’s Signature Blends range. But this isn’t simply about colour or seasonality. The brand’s approach leans more towards storytelling and shared moments than novelty — positioning the gin as a hero product for Valentine’s, Galentine’s, International Women’s Day and Mother’s Day, without feeling fleeting or gimmicky.
To mark the launch, founder Joanna Scott-Aspray is hosting the Proud as a Peacock Afternoon Tea on Wednesday 4 March at Cibo Gran Café in Wilmslow. The event will bring together local businesswomen, creatives and community leaders for an afternoon of conversation, celebration and, naturally, pink gin. Guest speaker Sarah Jayne Dunn will headline the event, adding a dose of star power to what promises to be a lively and empowering gathering.
Joanna explains the thinking behind it: “Signature Blends was always about more than gin, it’s about moments, stories and bringing people together. Launching the Pink Edition alongside our International Women’s Day event felt like the perfect expression of what this brand stands for: confidence, community and celebrating women in business and beyond.”
Designed for Gifting, Events and Experiences
The Pink Edition joins a growing Signature Blends portfolio that includes personalised labelling, corporate gifting options, white-label collaborations and wedding favour miniatures, positioning the range as a premium choice for both retail shelves and experiential events. The collection is available via www.thecheshireclub.com and at Arighi Bianchi in Macclesfield.
Event Details
Proud as a Peacock International Women’s Day Afternoon Tea
Wednesday 4 March, 11.45am
Cibo Gran Café, Wilmslow, SK9
Tickets available via TryBooking
