All your childhood favourites but with some very grown up health credentials
There are a few cereals out there that claim to be high in protein, like good old dries-like-cement Weetabix, and some protein granola options. There are a lot that look good until you read the amount of sugar that is added. And then there are the ones that offer low calorie but don’t actually fill you up.
Enter Surreal. Founded in 2022 by cereal fanatics Jac Chetland and Kit Gammell. They both loved cereal, but hated how sugary their favourite flavours were. After many lockdown conversations about starting a business, they quit their jobs at Vita Coco, and have now set out to prove that healthy cereal doesn’t have to taste boring. Reimagining the world of breakfast cereal, they offer high protein, zero sugar and low-carb
options that taste like the cereals you loved as a kid, but without all the unhealthy downsides.
We were sent three boxes to try and put it to the family test:
Cocoa:
Cocoa tastes just like a certain cereal that turns the milk chocolatey… but it’s
packed with 13g protein, and 0g sugar.
This is the one for all the chocolate fiends out there. All of the chocolate taste but with a whole host of nutrient benefits.
Frosted:
Don’t tell Tony… this Frosted cereal tastes just as good as his, plus it has 0g sugar and 12g protein.
This one’s for you if you have a sweet tooth, offering a sugary taste without the actual sugar.
Cinnamon:
Spice up your breakfast and/or life with this Cinnamon cereal. With 12g
protein and 0g sugar, this ain’t no Wannabe.
Cinnamon is a love or hate ingredient in our house, but if you’re a French toast or cinnamon bun lover then this is the cereal for you.
There’s more flavours too, cookies and cream, caramelised biscuit and peanut butter. All offering the same plant-based protein packed, sugar free, high fibre low calorie (116kcl) alternatives.
You can pick up at the supermarket or buy direct where you can build your own bundle or try a starter pack.

