With over 283m views on TikTok the UK can’t get enough of sharing their shelfies online. So here are some top tips to transform your ordinary bathroom shelf into a work of art.
1. Hotel and spa-inspired
In 2024, hotel and spa-inspired bathrooms are set to dominate, with homeowners yearning for relaxing and luxurious spaces. This style is all about elevated simplicity, with soothing colours, sleek designs, and hidden storage solutions working together to create a high-end look.
Here’s how to create a spa-like shelf you’ll be proud to post:
· Use a soft colour palette. Opt for soothing colours like light blues, greens, or neutral tones to create a calming atmosphere.
· Showcase your premium skincare and bath products on a shelf or vanity unit to enhance the overall bathroom aesthetic.
· Add rolled-up towels and candles to exude that calming spa-like atmosphere.
2. Sustainable and eco-friendly
As the emphasis on sustainability grows in our everyday lives, bathroom designs are also aligning with this. Homeowners are increasingly incorporating eco-friendly and sustainable materials like glass, metal, bamboo, cork, and porcelain into their bathroom designs.
Here’s how to create a sustainable and eco-friendly shelfie:
· Add chic storage solutions. Organise your cotton buds and pads in repurposed bamboo containers to incorporate eco-friendly materials.
· Use different textures. Think of all the eco-friendly materials and play with them; for example, add a rattan basket along with a stone ornament and a plant.
3. Biophilic
Biophilic interiors are all about bringing the outside in and are set to continue to dominate in 2024. Think shades of green, natural materials like stone and wood, house plants, and a clutter-free space.
Here’s how to create a shelf fit for the most calming and serene environment:
· Add some greenery. It may be obvious but the hot and humid conditions make bathrooms are a great place to keep houseplants. Use them as your focal point for your shelf.
· Less is more when it comes to this bathroom style: incorporating simple colours like whites and creams with a touch of wood keeps things simple but chic, blurring the lines between the indoor and outdoor.
4. Retro
We so often see the return of past trends, and 2024 is set to be no different. We’re seeing the return in popularity of the retro bathroom, echoing styles from the 1950s to 80s. Think coloured toilets, patterns, and geometric shapes to really create that sense of nostalgia. Looking for a retro shelf? Here’s how to create one:
· Use a bold colour for your shelf. Shades of orange, pink and yellow are perfectly retro.
· Add artwork. Utilising retro art pieces with vibrant colours and bold shapes perfectly reflects a retro bathroom.
5. Contrasting colours
A shift from the neutral palette we’ve seen dominate recent years, contrasting colours are set to be huge. Mixing colours, such as pink and green, black and white, and blue and yellow, can help to create a bold and unique bathroom.
Here’s how to incorporate bold colours for a stylish shelfie:
· Paint the shelf one colour and the wall it sits on another. Keep the rest of the walls neutral.
· Mix and match the colour of the products on your shelf, using flowers, plants, and accessories.
James Roberts, Director of Sanctuary Bathrooms said: “The Shelfie is one social media trend that isn’t going anywhere, with millions of views on TikTok and searches on Google. We’re seeing more homeowners express their individuality and style in their bathrooms than ever before, and with another year ahead of us, we’ve pulled together this research to help everyone create a perfect shelfie based on the upcoming year’s hottest trends.
“As more people look to create a sanctuary in their bathrooms, we expect to see styles of shelfies coinciding with the spa-like atmosphere they create, helping to make self-care a daily ritual.”

